Notes
Field notes from measurement work.
Short essays from engagements—written for PMs and eng leads who inherit someone else’s event names.
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When a Tap Is Not an Event
Instrumenting every interaction creates noise. Here is how we decide which taps deserve a lasting name.
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Identity Before Dashboards
Pretty charts lie when anonymous and logged-in sessions refuse to meet. Fix stitching first.
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Naming Events for Future Teammates
The person who named signup_complete_v2 will leave. Write names that survive handoffs.
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Release-Day Measurement Checks
A short checklist that keeps Friday deploys from quietly breaking Monday’s funnel.
