Notes ·
Release-Day Measurement Checks
A short checklist that keeps Friday deploys from quietly breaking Monday’s funnel.
Feature flags and redesigns often move screens without updating the events that described the old flow. The dashboard still renders; the story is wrong.
On release day, walk the critical path once with a debug build and confirm expected events fire with the right properties. Compare volume for key events against the prior seven-day baseline within twenty-four hours.
Assign an owner for the check—not “the analytics person if they have time.” Ownership maps in our handoff pack make this assignable.
When something drifts, open a ticket the same day. Silent breakage compounds faster than missing features.